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"Krishak Mitra
Krishi Bazaar"
is a grand informational technological hub, which is creating a
far-reaching positive impact in bringing a qualitative change and
revolutionizing the farming sector in India. Parashu Agro Biotech
Pvt Ltd. (PABL), capitalizing its experience in the agri-input
markets & creative knowledge of senior scientists , is planning for
setting up a chain of centers aimed at providing full ground level
support to the Indian farmer & thereby improving his "profitability"
& "productivity".
The main problems of the Indian farming sector are:
Krishak Mitra Krishi Bazaar
The "Krishak Mitra
Krishi
Bazaar" chain, seeks to empower the farmer by setting up centres in
northern region, which will provide all correct solutions to the
farmers under one roof.
Each centre will be engaged in:
-
Knowledge
Support:
Provides personal support to improve the quality of agriculture
in the area. Provides round the clock supports through a team of
qualified personnel based at the centre.
-
Quality
Product:
Provides a complete range of good quality, multi-brand agri
inputs like bio-fertilizers, fertilizers, seeds, pesticides, farm
implements & tools, veterinary products, animal feed, irrigation
items and other key inputs like diesel, petrol at fair prices.
-
Financial
Support:
Provides access to modern retail banking & farm credit at
reasonable rates of interest, through simplified and transparent
processes as also other financial services like insurance etc.
-
Farmer club
Services:
Farm produce buyback opportunities, access to new markets &
output related services through farmer club membership scheme.
These centre will provide much needed respect and freedom to the
Indian farmer. In the near future, Krishak Mitra Bazaars plan to
move beyond agri to meet the other needs of farmers as customers. IT
will be a critical backbone to the chain of centre. It is being
used to provide online support on latest technical advancements,
weather forecasts, mandi (market) prices, fair & transparent billing
to farmers as well as in maintaining extensive farmer databases with
micro information about the farmers' field to provide customized
service to the farmers.
Farmer feedback
So far, Farmer response has been extremely encouraging about the
products offered by the company, the centre will be attracting 150
- 200 farmers a day. Wherever the centre have come up, farmers are
already calling Krishak Mitra their most 'trusted' and 'reliable'
partner in agriculture. Farmers love the freedom of choice and the
various avenues of cropping opened for them by these centre.
Present Store Locations
1.
1.
Konch Road
, Orai- Jaloun
2.
2. Nadigoan Road , Konch –Jaloun
3.
3. G.T Road , Opp-Electricity board, Bewar-Mainpuri (
Under Construction).
Future Plans
Krishak Mitra Bazaar has plans to rapidly scale up the
operations & create a national footprint covering all
the major agricultural markets of the country. This
would mean catering to cultivable land of over 20
million acres and touching the lives of over 10 million
farmers. |